Technology has transformed the way we live, work and communicate. People are now comfortable with using digital channels to research and purchase lower cost items such as clothes and consumer goods, and the online retail industry now accounts for over 16% of the UKs total retail spend. This has also led to increased numbers of people heading online to research and complete larger purchases online too, such as buying cars and booking holidays.
So, it's hardly a surprise that the first place that many car buyers head to begin their research is a car dealership website. With this in mind, we wanted to understand the current landscape of dealership websites and find out the latest industry website trends.
We compared over 100 UK-based dealership websites to produce an in depth, full report which you can read here. We used the data to derive the following statistics, which together form a definitive guide to the top dealership website trends in 2019.
For those short on time (or wanting a quicker way to feast on all the stats!), I've put together the below infographic.
We compared websites based on features surrounding security, customer communications, online reviews, financing options, vehicle VR and much more. Here’s what we discovered…
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