It's all well and good knowing who your target audience is, but if you don't understand what makes your target audience different from their adjacent demographics, you might find some of your engagement techniques fall by the wayside.
There are many things that differentiate generational groups of all ages, and these differences are dependent on everything from the socio-economic landscape when a generation comes of age, to how tech-savvy they are, how educated they are, what they're interested in, even what TV shows they're watching (or streaming on Netflix) and many more.
It's easier to identify differences between older generations and younger generations. For example, if I consider how tech-savvy I am (being in my mid-twenties) compared to my parents (who are... older than me; Mum would kill me for revealing her age), it would come as no surprise that I am much for confident and comfortable operating technology. I spend much more time on social media than my parents, the way I comsume media is different, even the way I communicate with people in my life is different: my parents use a landline, I don't even own a landline phone. As such, you would expect that a company who is trying to target me would use this information to decide which channels would capture my attention best.
There's a reason why I have so many brands advertising on my Instagram...
However, the generation split isn't just between "young", "middle-aged" and "old". There are nuances within demographics, and the youngest generation of buyers in the market currently are not Millennials, as some might think- they are Generation Z, which represents people born from around 1995 to around 2012.
So what are the differences between Millennials and Gen Z?
It is important to understand what these generations have in common and what differentiates Millennials and Generation Z before you outline your strategy to enagage them. To give you a helping hand in the right direction, take a look at the infographic below which outines some of the differences:
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