In light of my recent post, I thought it would be useful to share some quickfire statistics about customer experience.
CX is fast becoming one of the most important factors in consumer buying decisions, so it's not something to take for granted. Have a look below at these staggering figures which will open your eyes to what your customers really want:
If this has piqued your interest (which, if you handle CX at all, it really should) I recommend reading my article Customer Experience: the Most Important Competitive Differentiator?. It explains how some companies are reaping huge rewards by focusing on CX and goes into depth about how technology has revolutionised the consumer landscape. It really isn't enough to sit back and expect customers to come to you anymore... times are changing.
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