In this video, we look at six things you can do on your website to increase the number of inbound calls for your business.
Do you rely on inbound calls to generate revenue for your business?
If so, it's important to understand how you can maximise the number of calls your website generates.
Your customers are more likely than ever to head online to learn more about your services, but sometimes the key to conversion lies in real conversations.
So without further ado, here are our best, most easily actionable tips you can do right now to help get your customers to pick up the phone!
1. Create a need
It doesn't matter how good your sales people are on the phone if your customers have no desire to call you. You also need to articulate why the customer should call you, rather than solving their problem by themselves online. This can be done by outlining what they can expect from the phone call itself, for example: “Call our dedicated travel experts” shows the customer they are likely to receive tailored advice from knowledgeable agents, which could help them to solve their problems faster.
2. Display phone numbers
Once you have created the need, you need to make it easy for your customers to be able to phone you. This might sound obvious, but think about how many times you’ve been on a website and it’s taken a while to find the phone number. It’s frustrating, isn’t it?
Phone numbers need to be visible and prominent at all points of your website. If you have an online booking system, place strategic CTAs to show customers that they can call you easily if required.
3. Call back requests
Call back forms provide customers with an option for you to call them back at a later time. If the customer is waiting in a queue with you or they would prefer to be called back later, this is a sensible option to offer. As a bonus, you get the customer’s details and maybe some context as to why they wanted to call you.
4. Call tracking
You can use tools like Google Analytics to provide valuable insights into how your customers interact with your website. This helps you to be intelligent with how and where you place your phone number around your website.
5. Web chat
Web chat has exploded in popularity as a communications channel, and it is incredible useful in providing customers with guidance and assistance at the click of a button. Although this isn’t a phone call, it is still enabling real conversations between agents and customer through the website, helping to generate more leads and conversions.
And last but definitely not least…
6. Click-to-call and web calling
Web calling, or click-to-call, lets your customers call you from within your website. Instantly. No need for a phone, or to key in a number. Just click a button and start a call! Since the call is initiated from a button, it can be embedded anywhere on your website, and you even make rules about which number the button will ring. Ultimately, web calling removes barriers to calling, and is therefore generally the most suitable tool for getting website visitors to call you.
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